Archive for March, 2007

Your Homepage Should be The Application!

Saturday, March 31st, 2007

Since JotForm has been released one of remarks I received often has been why we don’t have a regular homepage. You know, the common wisdom supposed to say a homepage should give some introduction. It is supposed to talk about what is the service is all about, why do you need it, how great it is. Things like that. Well, I don’t think there is much truth about this assumption. In fact, I think this is one of the biggest misunderstandings about the web users.

I see this mistake all over web all the time. Long registration forms to try some basic functionality, software products with no screenshots, community forums you can’t even read without registration. You expect the web users to trust you and invest their time. But, why should they do that? They just met you, and they are in rush. They are always in rush because they have been burned many times before by spending hours on sites like yours without getting anything accomplished. They are one second away from clicking that back button and you are expecting them to read your long mumbo jumbo and fill up that required occupation question and figure out those messed up CAPTCHA characters. Thank you very much!

If we look at the most successful sites today, there is something very common on all of them. They let you accomplish things.
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